Product descriptions have been written the same way for two decades: keyword-rich, benefit-led, often with marketing hyperbole. "Premium quality", "crafted with care", "the ultimate choice." This approach worked when the only reader was a keyword-matching algorithm. AI shopping assistants evaluate product data differently — and these descriptions fail them.

How Google Shopping reads descriptions

Google Shopping's description matching has historically been keyword-based: does your description contain terms matching the query? "Waterproof", "hiking", "lightweight" — present in your description, matched to queries containing those terms.

How AI assistants read descriptions

ChatGPT and Perplexity evaluate meaning. When a user asks "What's a good waterproof jacket for hiking in Wales in November?", they evaluate your product data for:

  • Factual accuracy: Does this product do what the description claims?
  • Specificity: Does it provide enough detail to evaluate fit for this query?
  • Context match: Do product characteristics match the implied use context (wet Welsh mountains, November)?

"Premium waterproof jacket perfect for all outdoor adventures" provides nothing for this evaluation. "Hardshell jacket with 20,000mm hydrostatic head and fully taped seams. Wind resistant to 40mph. Packable to 800ml. 310g." gives the AI everything it needs.

The five elements of an AI-ready description

  1. Factual specifications: Measurable, verifiable numbers — dimensions, weight, material composition, technical ratings
  2. Use case context: What is this for? Who uses it? In what circumstances?
  3. Material and construction: What it's made of and how it's made
  4. Compatibility and sizing: For anything dimensional, specific guidance dramatically improves AI matching
  5. No marketing language: "Revolutionary", "game-changing", "best-in-class" reduce AI trust in the description

Before and after

Before: "Elevate your outdoor adventures with our premium hiking jacket. Crafted with cutting-edge waterproof technology, this versatile jacket keeps you dry in any conditions."

After: "Hardshell hiking jacket with 20,000mm waterproof rating and fully taped seams. 3-layer construction. Weight: 310g. Pit zips for ventilation. Hood with wired peak. Suitable for sustained rainfall. Fits over mid-layer fleece. Machine washable."

Rewrite your descriptions for AI at scale

Trajekt's AI Rules use Claude to rewrite product descriptions in a factual, specification-led format suitable for both Google Shopping and AI shopping assistants.

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