Get your products into Perplexity's AI shopping results
Perplexity AI is one of the fastest-growing AI search engines, processing millions of shopping queries daily. Unlike ChatGPT's proprietary JSONL format, Perplexity accepts the standard Google Shopping feed format — meaning your existing Google feed can power Perplexity commerce with minimal extra work.
✓ Google Shopping format accepted✓ AI search visibility✓ Fastest-growing AI search engine✓ No separate format needed
15M+
monthly active users on Perplexity AI globally
40%
of Perplexity queries have commercial intent
Same format
as Google Shopping — minimal extra work to add Perplexity
2024
year Perplexity launched its merchant commerce programme
Features
Perplexity Shopping Feed
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Google format accepted
Perplexity's merchant programme accepts Google Shopping format feeds — your existing Trajekt Google Shopping XML can power Perplexity commerce without a separate format.
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AI-optimised descriptions
Perplexity evaluates descriptions for factual accuracy and relevance to natural language queries. Trajekt's AI Rules can optimise descriptions for conversational AI search.
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Pricing accuracy
Perplexity displays real-time pricing in shopping results. Price accuracy between feed and website is important for Perplexity listing quality.
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Structured data
Complete, structured product data (GTINs, brand, category, specifications) helps Perplexity's AI understand and match your products to user queries.
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Landing page quality
Perplexity evaluates landing page quality alongside feed data. Well-structured product pages with schema markup perform better in AI search.
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Daily refresh
Keep pricing and availability current — Perplexity's AI surfaces real-time information and outdated data reduces listing quality.
FAQ
Frequently asked questions
Perplexity is an AI-powered search engine that answers questions with cited sources. Its shopping functionality surfaces product recommendations in response to shopping queries. When a user asks "best running shoes under £150", Perplexity can show product recommendations with prices, ratings, and direct links. This represents a new form of AI commerce discovery.
Perplexity's merchant programme accepts Google Shopping format feeds — specifically the RSS XML format used by Google Merchant Center. This is a significant advantage: if you're already running Google Shopping via Trajekt, your existing feed URL may be compatible with Perplexity's merchant programme with little additional work.
ChatGPT Shopping uses OpenAI's proprietary JSONL format delivered via SFTP. Perplexity accepts Google Shopping XML format. This makes adding Perplexity much easier for merchants already on Google Shopping — one additional channel from your existing feed. ChatGPT requires a separate feed specification and SFTP setup.
Visit perplexity.ai/merchant or contact Perplexity's commerce team. The programme is expanding — early adoption is valuable for first-mover advantage as Perplexity's user base grows. Provide your Google Shopping compatible feed URL as part of the application.
Perplexity's AI evaluates: complete product titles with key attributes, detailed factual descriptions (no marketing fluff), accurate pricing, GTINs/barcodes, correct google_product_category assignment, and high-quality images. Products with complete structured data are better matched to natural language queries.
AI search engines like Perplexity evaluate multiple signals: feed data quality (completeness and accuracy), website authority, product reviews and ratings, price competitiveness, availability, and semantic relevance to the query. Unlike traditional keyword matching, AI engines understand product context and user intent — making factual, descriptive product data more important than keyword stuffing.
Perplexity is growing fast — from 15 million to 100+ million users within a year. As AI search adoption grows, its commerce functionality will become increasingly important. Early adoption while the programme is new provides first-mover advantage, similar to early Google Shopping adoption in 2012.
Products with clear specifications, objective comparison points, and price sensitivity perform well: electronics, appliances, books, sports equipment, and tools. Products requiring subjective evaluation (art, luxury fashion) or personalised recommendation perform less well without detailed product data.
Perplexity displays prices from your feed and cross-references them with publicly available pricing data. Price accuracy is important — significantly inflated or out-of-date prices reduce listing quality scores. Daily feed updates keep Perplexity listings current.
Yes — this is one of the highest-impact uses of Trajekt's AI Rules for Perplexity. AI search engines evaluate descriptions for factual richness and relevance to conversational queries. Rewriting descriptions to be structured, factual, and feature-rich (without marketing language) directly improves performance in AI search engines like Perplexity.
Perplexity's merchant programme pricing model is evolving. As of 2026, there is no public pricing for organic product listings — Perplexity is focused on growing its commerce ecosystem. Check perplexity.ai/merchant for current terms.
Get your products visible in Perplexity AI shopping
Trajekt generates your Google Shopping compatible feed that also powers Perplexity commerce — with AI-optimised descriptions for conversational AI search.