Connect your Shopify or WooCommerce store once. Trajekt generates correctly-formatted feeds for Google Shopping, ChatGPT, Meta, TikTok, Awin, and 10+ more channels — and keeps them updated automatically, every day.
advertising channels and marketplaces supported from one store connection
50M
ChatGPT shopping queries daily — Trajekt is the UK-built feed tool with full native ChatGPT JSONL/SFTP support
30%
average CTR improvement from optimised product titles and descriptions in feeds
£0
to start — permanent free plan, no credit card, no time limit
Trusted by UK merchants and agencies
★★★★★
“Finally a feed tool that handles ChatGPT Shopping. Set it up in an afternoon, feeds running the same day. The rules engine is exactly what we needed for custom label management.”
PPC agency, London
Managing 8 client stores
★★★★★
“Switched from DataFeedWatch. The UK-specific handling — EAN validation, GBP pricing, Vehicle Ad VIN support — actually works without workarounds. Saved hours of manual feed fixes every week.”
Automotive retailer, Midlands
3,200 vehicle listings
★★★★★
“The free plan is genuinely useful — not a crippled trial. We used it to validate the setup for a month before moving a 12,000-product WooCommerce store onto the Growth plan.”
Fashion retailer, Manchester
12,000 products across Google, Meta & TikTok
How it works
From your store to every channel in minutes
No developers. No manual CSV exports. No spreadsheet maintenance.
1
Connect your store
Link Shopify, WooCommerce, Magento or BigCommerce via API. Trajekt pulls your full catalogue including variants, metafields, and collections.
2
Configure your rules
Use the visual rules engine to optimise titles, set custom labels, map categories, and filter products. No code required.
3
Select your channels
Choose which platforms you need. Trajekt generates the correct format for each — XML for Google, JSONL for ChatGPT, CSV for Meta, TikTok, Awin.
4
Stay live automatically
Feeds refresh daily or twice daily. Price changes, stock updates, and new products are captured automatically on every run.
What makes Trajekt different
The only UK feed tool with ChatGPT Shopping support
ChatGPT processes 50 million shopping queries daily. OpenAI's JSONL feed format is completely different from Google Shopping XML — and most feed management tools don't support it at all.
Trajekt generates OpenAI-compliant JSONL with correct variant_dict handling, clean descriptions (no HTML), and SFTP push delivery. The fastest-growing shopping channel, fully automated.
Product feed management is the process of connecting your ecommerce store to advertising channels and marketplaces by creating, maintaining, and optimising the structured data files those platforms need to display your products. It covers generating the correct file format for each channel, keeping prices and stock current, applying optimisation rules, and monitoring for errors — all automatically.
Without a feed management tool, you export CSVs from your store, reformat them manually for each channel, upload them individually, and repeat this daily. For two or more channels with any catalogue size, this process is too time-consuming and error-prone to sustain. A tool automates the entire cycle: connect once, get all channels updated automatically.
Trajekt supports Google Shopping, ChatGPT Shopping, Meta (Facebook and Instagram), TikTok Shop, Pinterest, Microsoft/Bing Shopping, Google Vehicle Ads, Meta Vehicle Ads, Awin, Amazon UK, eBay, OnBuy, Criteo, Kelkoo, Idealo, Snapchat, Perplexity AI, and Google AI Mode — all from a single store connection.
Three things make Trajekt distinct: ChatGPT Shopping feed support (most competitors don't have this), AI-powered description enrichment using Claude, and a permanent free plan rather than a time-limited trial. It's also the only UK-built feed management platform in this category, with UK-timezone support and UK-specific handling (GBP, EAN-13 validation, UK GDPR VIN exemption for vehicle feeds).
Yes. Trajekt connects to Shopify via the Admin GraphQL API — the same deep connection Shopify uses internally. This gives Trajekt access to metafields, collections, SEO data, all product variants with their individual prices, and inventory quantities. No Shopify App Store installation needed.
Daily by default. Twice-daily and hourly options are available on paid plans. You can also trigger manual refreshes at any time — useful before a flash sale launches or when you add a batch of new products.
Trajekt offers a permanent free plan (50 products, 1 store, 2 feeds — no credit card required). Paid plans start at £19/month for up to 500 products, £49/month for up to 25,000 products (Growth, the most popular plan), and £99/month for up to 75,000 products. Agency pricing is available on request.
Yes. Trajekt supports multi-store management — connect Shopify, WooCommerce, Magento, and BigCommerce stores to a single account. Each store has independent feed configurations and schedules. Rules can be cloned across stores for consistent optimisation.
No. Trajekt is designed for ecommerce managers and digital marketing teams without development skills. The rules engine uses a visual interface, connections to stores use standard API credentials (a guided process), and feed delivery to platforms is fully automated. No code required at any stage.
The terms are interchangeable in ecommerce. A product feed (also called a data feed, product data feed, or catalogue feed) is a structured file — typically XML, CSV, or JSONL — containing your product inventory with attributes like title, price, image URL, and availability. Different channels require different formats, field names, and delivery methods, which is what a feed management tool handles.
Yes. The free plan is permanent, not a trial. Connect your store, generate feeds for up to 50 products across 2 channels, and see exactly how the platform works before deciding whether to upgrade. No credit card required to start.