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How it works

One store connection. Every channel, live and optimised.

Trajekt sits between your shop and the places you sell. Connect once, set your rules, and your feeds stay correct and up to date everywhere — automatically.

Start free — no card needed See pricing
app.trajekt.co.uk
🛒
Your store
Shopify, Woo, Magento…
⚙️
Trajekt
Rules + AI + validation
📡
Every channel
Google, ChatGPT, Meta…
1

Connect your store

Link Shopify, WooCommerce, Magento or BigCommerce with a guided API connection — or point Trajekt at a CSV, XML file or Google Sheet. It reads your whole catalogue: every variant, price, image, stock level and metafield.

  • Deep Shopify GraphQL — metafields & collections included
  • Takes a few minutes, no developer needed
  • You can add API details later — start exploring straight away
Add a store
Choose your platform
🛍️ Shopify 🌐 WooCommerce 🧩 Magento 📦 CSV / XML / URL
Store domain
yourshop.myshopify.com
Admin API access token
shpat_••••••••••••••••
Connected — 2,480 products found
2

Build rules — no code

This is where feeds go from “accepted” to “winning.” Use the visual rules engine to rewrite titles into the format each channel rewards, map your categories, set custom labels for smarter bidding, and filter out products you don’t want to advertise.

  • IF / THEN rules anyone can read and edit
  • Custom labels for margin, season, bestsellers
  • Different rules per channel from the same catalogue
Explore the rules engine →
Rules · Google Shopping
Title
Brand + Title + Colour + Size
Label
IF margin > 40% → set custom_label_0 = high-margin
Filter
Exclude WHERE stock = 0 OR price < £5
Map
Category → Google product category
3

Enrich with AI

Thin, missing or messy descriptions hold feeds back — especially on AI channels like ChatGPT that read your copy closely. Trajekt uses Claude to rewrite descriptions, fill in missing attributes and generate channel-specific copy across thousands of products at once.

  • Runs in bulk — 10,000 descriptions in one pass
  • Results cached — only changed products cost credits
  • Included on every plan, even Free
See AI enrichment →
AI enrichment
Before
blue jacket mens
✨ ↓
After
Men’s navy quilted jacket in water-resistant fabric with a corduroy collar, press-stud front and two side pockets — a warm, lightweight layer for cool British days.
1 of 2,480 enriched✓ cached
4

Publish — and stay live

Pick your channels and Trajekt builds the exact format each one needs — XML for Google, JSONL for ChatGPT, CSV for Meta and TikTok — then delivers it by URL or SFTP. From then on it refreshes on a schedule, so prices, stock and new lines are always current.

  • Correct format & delivery for each channel, automatically
  • Daily refresh (more often on paid plans)
  • Alerts if a feed errors or products drop out
See every channel →
Feeds
🛋 Google 🤖 ChatGPT 📘 Meta 🎵 TikTok 📌 Pinterest
Converting products…2,451 / 2,480
Google feed converted & delivered · next refresh 06:00

What that gets you

One place to run every feed — instead of a folder of spreadsheets and a different login for each channel.

⏱️

Hours back every week

No more manual CSV exports, reformatting and re-uploading. Set it once; Trajekt keeps it running.

📈

Better-performing feeds

Optimised titles, clean data and AI-enriched copy mean more impressions, clicks and eligible products.

🔐

Nothing silently breaks

Validation catches errors before the channel does, and you’re alerted the moment products drop out.

Questions people ask before starting

Most merchants have their first feed live within an afternoon. Connecting a store takes a few minutes, and Trajekt ships with sensible defaults so you can publish a working feed immediately, then refine your rules over time.
No. Connecting a store uses standard API credentials with a guided, step-by-step process. The rules engine is entirely visual — IF/THEN conditions you read in plain English — and feed delivery is automated. There's no code at any stage.
Trajekt refreshes your feeds automatically — daily by default, and more often on paid plans. Price changes, stock updates and new products are captured on every run, and you're alerted if a feed errors or a chunk of products suddenly drops out.
Yes. As well as connecting Shopify, WooCommerce, Magento and BigCommerce directly, Trajekt can read a CSV, XML file or Google Sheet as the source — useful for suppliers, dropship catalogues or custom exports.
Yes. The free plan is permanent, not a trial — connect a store, build rules and publish feeds for up to 50 products across two channels with no credit card required. Upgrade only when you need more products or channels.

See it working on your own products

Connect your store in minutes and watch your first feed go live. Free plan — no credit card, no time limit.