What format does PrestaShop use for product feeds?

PrestaShop uses a direct API connection — Trajekt connects to PrestaShop's REST API to pull your full product catalogue including combinations. Trajekt generates this format automatically from your Shopify, WooCommerce, Magento, or BigCommerce store — with daily automated updates and no manual uploads.

How often should I update my PrestaShop product feed?

Daily updates are recommended for PrestaShop. This ensures prices, availability, and new products are kept current. Trajekt automates this on a daily or twice-daily schedule.

Does Trajekt support this channel alongside others?

Yes. Trajekt generates feeds for PrestaShop and 11+ other channels from the same store connection. One connect, all channels updated automatically.

🔷 PrestaShop

PrestaShop feeds for every channel — generated automatically

PrestaShop powers thousands of UK ecommerce stores. Trajekt connects to PrestaShop's API to pull your complete product catalogue — categories, combinations (variants), attributes, and images — and generates correctly-formatted feeds for Google Shopping, ChatGPT, Meta, and every other channel you need.

Start free → See FAQ

✓ PrestaShop API native✓ Combinations/variants handled✓ Category mapping included✓ All channels supported

PrestaShop Product Feed

🔌

API connection

Trajekt connects via PrestaShop's built-in REST API using your store URL and API key. No module installation required.

🎨

Combinations

PrestaShop's combination system (colour + size variants) is correctly mapped — each combination row with shared item_group_id for Google and Meta.

📂

Category mapping

PrestaShop categories are pulled and available for google_product_category mapping in Trajekt's rules engine.

🔢

EAN support

PrestaShop's EAN13 field maps to the gtin field in your feeds automatically. GTINs improve Google Shopping match quality significantly.

💰

Reduction prices

PrestaShop's price reduction and specific price systems are pulled correctly — sale prices appear in your feeds for platforms supporting strikethrough pricing.

🔄

Daily refresh

Trajekt syncs with PrestaShop daily and regenerates all feeds automatically from your live product data.

Frequently asked questions

Trajekt connects via PrestaShop's built-in REST API. In your PrestaShop admin, go to Advanced Parameters > Webservice. Enable the webservice feature and create an API key with read permissions for Products, Categories, and Combinations. Paste this key and your store URL into Trajekt.

Trajekt pulls: product names, descriptions, short descriptions, regular prices, reduction prices, stock quantities, images, EAN13 barcodes, combinations (variants) with their attributes, categories, manufacturers (brands), and product reference numbers.

PrestaShop combinations are product variants (different colour/size combinations of the same product). Trajekt pulls each combination as a separate row in your output feeds, with its own price, stock, EAN, and attribute values. All combinations share the same item_group_id for correct product grouping in Google Shopping and Meta catalogues.

PrestaShop has a built-in EAN13 field at both the product level and the combination level. Trajekt reads EAN13 from the combination level first (more specific) and falls back to the product level. This maps directly to the gtin field in your output feeds.

PrestaShop supports multiple languages with different product content per language. Trajekt can be configured to pull product data for a specific language (e.g. English) for UK-focused feeds, or generate separate feeds per language for international use.

PrestaShop's specific prices system allows temporary discounts and customer group pricing. Trajekt pulls the effective selling price (after discount application) as the regular price, and the original price as sale_price when a reduction is active. This correctly shows as a strikethrough price in Google Shopping and Meta ads.

Trajekt requires read access to: Products, Product features, Product images, Combinations, Categories, Manufacturers, and Stock availability. Write permissions are not required.

Trajekt works with PrestaShop 1.7.x and PrestaShop 8.x, both of which use the same REST API architecture. If you're on PrestaShop 1.6, the API is available but structured slightly differently — contact us to confirm compatibility with your specific version.

Trajekt checks the quantity and availability settings for each product and combination in PrestaShop. Products with 0 quantity and "Deny orders" setting are marked as out_of_stock in your feeds. You can configure rules to exclude out-of-stock products entirely from specific channels.

From one PrestaShop connection, Trajekt generates feeds for: Google Shopping, ChatGPT Shopping, Meta/Facebook, Instagram, TikTok Shop, Pinterest, Microsoft/Bing, Awin, and custom XML or CSV formats. The same product data powers all channels.

No. Trajekt uses the PrestaShop API with read-only permissions. The API key requires no admin interface access — just the specific read permissions for product and catalogue data.

How PrestaShop data maps to feed attributes

Trajekt connects via the PrestaShop REST API and maps your PrestaShop data to the correct feed attributes for each channel.

PrestaShop field	Feed attribute	Notes
Product title	title	Trajekt rules restructure for Shopping (Brand + Name + Attributes)
Description	description	HTML stripped automatically; AI enrichment available
Product URL	link	Variant-level URLs used where available
Main image	image_link	Full-size URL (not thumbnail). Secondary images → additional_image_link
Price (inc. VAT)	price	GBP format: 29.99 GBP. Variant prices used per row
Sale price	sale_price	Active compare-at price mapped when lower than regular price
Stock status	availability	in_stock / out_of_stock per variant, updated daily
Custom attributes	gtin / brand / material	PrestaShop product features mapped via REST API
Variant ID	id / item_group_id	PrestaShop combinations become rows, grouped by parent product ID
Category / type	product_type / google_product_category	Mapped to GPC numeric IDs via Trajekt category rules

Agency tip: PrestaShop's combination system maps cleanly to Google's variant structure — each combination becomes a feed row with a unique id and shared item_group_id

Common PrestaShop feed problems — and how Trajekt fixes them

Price mismatches — Sale prices changing in PrestaShop but not reflected in your feed until the next crawl. Trajekt’s daily refresh (or twice-daily on Growth+) keeps prices current. A manual re-run can be triggered any time before a sale launches.

Missing GTINs — PrestaShop doesn’t have a native barcode field in all versions. Trajekt maps your custom barcode/EAN attribute directly to the gtin feed field via a rule. Branded products get their GTINs; own-brand products get identifier_exists: no.

Thumbnail images — Some PrestaShop configurations export thumbnail image URLs rather than full-size images. Trajekt maps to the full-size image URL via the API, ensuring images meet Google’s 800×800px recommended minimum.

Unoptimised titles — Default PrestaShop product names are written for on-site browsing, not Shopping search matching. Trajekt rules restructure titles to the Shopping-optimal format (Brand + Product + Attributes) without changing anything in your PrestaShop store.

No custom labels — PrestaShop has no native custom label concept for Shopping. Trajekt sets custom_label_0–4 automatically via rules — by price range, category, stock level, or any field in your PrestaShop data.