Trajekt is the product feed management platform built for UK merchants and agencies. Connect Shopify, WooCommerce, Magento, or BigCommerce and automate feeds for Google Shopping, ChatGPT, Meta, TikTok, Awin, and 10+ more channels. From £0/month.
What makes Trajekt different from other feed management software
Most feed management tools were built for Google Shopping in 2015. Trajekt was built for the channel landscape of today.
🤖
ChatGPT Shopping
A UK-built platform with full JSONL/SFTP support for ChatGPT Shopping. 50M daily queries — most tools miss this entirely.
💰
GBP pricing
From £0/month. No enterprise contracts. No USD conversion. Plans designed around UK catalogue sizes and agency structures.
✨
AI enrichment
Claude-powered description rewriting and attribute extraction. Results cached — typical ongoing cost under £1/day for most catalogues.
🇬🇧
UK-built
EAN-13 validation, UK GDPR vehicle handling, UK-timezone support. Built in the UK, not adapted from a US platform.
Feature
Trajekt
DataFeedWatch
Feedonomics
ChatGPT Shopping JSONL
✓
✗
✗
Free plan (permanent)
✓
✗
✗
AI description enrichment
✓
✗
✗
UK-built, GBP pricing
✓
✗
✗
Google Shopping
✓
✓
✓
Meta / Facebook
✓
✓
✓
Vehicle Ads (Google + Meta)
✓
Limited
Limited
Starting price
£0/mo
~$59/mo
Enterprise
Frequently asked questions
Product feed management software connects your ecommerce store to advertising channels and marketplaces by creating, transforming, and delivering the structured product data files each platform requires. It handles format conversion (XML for Google, CSV for Meta, JSONL for ChatGPT), field mapping and optimisation, scheduled delivery, and error monitoring — replacing manual daily exports and uploads.
Shopping feed apps (like Shopify's built-in Google channel) handle one or two channels with minimal configuration. Product feed management software handles 10+ channels simultaneously, has a rules engine for data transformation, supports multiple store connections, and provides monitoring and error alerting. For merchants on more than two channels or with more than a few hundred products, software is the right category.
Key criteria for UK merchants: GBP pricing (not USD), UK-timezone support, EAN-13 validation, UK GDPR compliance for vehicle data, and support for UK-specific channels (Awin, OnBuy, Kelkoo, Idealo). Trajekt is built in the UK for UK merchants and handles all of these natively. Most US-based alternatives (Feedonomics, DataFeedWatch) require workarounds for UK-specific requirements.
Most legacy product feed management tools don't support ChatGPT Shopping — the JSONL format and SFTP delivery model are fundamentally different from Google Shopping XML. Trajekt is purpose-built for ChatGPT's feed spec, handling variant_dict calculation, HTML stripping, and automated SFTP delivery. With 50M daily ChatGPT shopping queries and UK rollout in progress, this is the most important channel most feed tools are missing.
Pricing ranges significantly by vendor. Enterprise platforms (Feedonomics, ChannelAdvisor) don't publish pricing but typically start at several hundred dollars per month with annual contracts. Mid-market tools (DataFeedWatch, Channable) start at $50-100/month. Trajekt starts at £0 (free plan) with paid plans from £19/month, making it the most accessible option for UK merchants and agencies.
The main platforms supported by most feed management tools are Shopify and WooCommerce. Trajekt also supports Magento 2/Adobe Commerce, BigCommerce, PrestaShop, and any XML or CSV source feed URL. Trajekt's Shopify connection uses the Admin GraphQL API for deeper data access (metafields, collections) than most tools provide.
Modern product feed management software is designed for ecommerce managers and marketers, not developers. Trajekt's rules engine uses a visual interface — no code required at any stage. Store connections use standard API credentials generated in a few clicks. Feed delivery to platforms is fully automated once configured.
Yes — feed quality is one of the primary levers for improving Shopping ROAS. Better titles improve query match quality and CTR. Complete GTINs improve impression share. Accurate custom labels enable bid-by-margin segmentation. Regular feed updates prevent price mismatch disapprovals. Research consistently shows 25-35% CTR improvements from feed optimisation alone.