Power your Criteo dynamic retargeting with a clean, complete feed
Criteo's Commerce Media Platform serves dynamic retargeting ads to shoppers across 20,000+ websites, apps, and retail media networks. Your product feed is the engine behind every dynamic creative. Trajekt generates Criteo's required XML format and updates it daily.
✓ Criteo XML format included✓ 20,000+ publisher network✓ Dynamic retargeting enabled✓ Daily feed refresh
20K+
websites and apps in the Criteo publisher network
92%
of Criteo advertisers report improved ROAS vs standard display
3×
average return on ad spend for Criteo dynamic retargeting in retail
Real-time
bid optimisation using your product feed data
Features
Criteo Product Feed
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Criteo XML format
Trajekt generates Criteo's required XML feed format with correct field names: id, title, description, price, bigimage, url, availability, and retailer_id.
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Big image field
Criteo uses bigimage (minimum 800x800px) rather than image_link. Trajekt maps your highest-resolution product image to the bigimage field automatically.
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Retailer ID
The retailer_id field maps to your unique Criteo account identifier. Trajekt configures this from your feed settings.
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Price + discount
Criteo displays both price and discount_price (sale price) in its dynamic creatives. Trajekt maps both correctly from your product data.
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Category path
Criteo uses a category_path field (pipe-separated category hierarchy) for product segmentation. Trajekt builds this from your product categories automatically.
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Daily updates
Criteo processes feed updates daily. Trajekt keeps your Criteo feed current with pricing, availability, and new product additions.
FAQ
Frequently asked questions
Criteo is an advertising technology company specialising in dynamic retargeting and commerce media. Their platform serves personalised product ads to shoppers who have previously visited your website, using your product feed to dynamically generate ad creatives featuring the exact products they viewed. Criteo's network reaches over 700 million daily active users across 20,000+ publishers.
Criteo uses an XML feed format with Criteo-specific field names. Unlike Google Shopping's RSS XML with g: namespace, Criteo uses its own flat XML structure. Key differences include: bigimage instead of image_link, retailer_id instead of brand, category_path (pipe-separated) instead of google_product_category, and discount_price instead of sale_price.
Criteo requires a high-resolution image (minimum 800x800px) in its bigimage field rather than the standard image_link field used by Google and Meta. Criteo uses larger images because its dynamic creatives are designed to be visually compelling across premium publisher placements. Trajekt maps your highest-resolution product image to bigimage.
Criteo Pixel tracks visitor behaviour on your website — which products they viewed, added to cart, or purchased. This data is matched to Criteo's network of 700M+ identified shopper profiles. When a visitor from your site appears elsewhere on Criteo's publisher network, Criteo dynamically generates a creative featuring the specific products they viewed, using data from your feed.
category_path is Criteo's product categorisation field. It uses a pipe-separated hierarchy: for example "Clothing|Mens|Jackets". Criteo uses this for campaign segmentation and reporting. Trajekt builds this hierarchy from your product categories automatically.
Daily updates are the minimum. Criteo recommends updating your feed every 24 hours to keep pricing and availability accurate. For retailers with frequent price changes, more frequent updates improve ad relevance. Criteo can also process feeds twice daily if required.
Beyond retargeting, Criteo powers retail media advertising — sponsored product placements within retailer websites (similar to Amazon Sponsored Products). UK retailers using Criteo's Commerce Grid can monetise their own website traffic through Criteo's demand-side platform.
Yes. Criteo and Google Shopping complement each other — Google Shopping reaches new shoppers via search intent; Criteo retargets existing visitors across the web. Both use your product feed data. Trajekt can generate both formats from the same source simultaneously.
Contact Criteo's sales team or sign up via criteo.com. After account setup, you'll receive a Criteo account ID and feed submission instructions. Place the Criteo OneTag (pixel) on your website for retargeting. Provide your Trajekt Criteo feed URL to Criteo for scheduled fetching.
Criteo works best with sufficient website traffic to build retargeting audiences — typically 10,000+ monthly visitors minimum. For smaller sites, the audience pool may be too small to run effective dynamic retargeting. Google Shopping and Meta advertising typically offer better options for lower-traffic merchants.