List your products on Europe's largest price comparison platform
Idealo attracts 70 million monthly visitors across Europe, including millions from the UK. As Europe's largest price comparison engine, Idealo connects price-conscious buyers to the best deals online. Trajekt generates the correct Idealo CSV format and keeps it updated daily.
✓ 70M European monthly visitors✓ UK market covered✓ CPC model — no listing fees✓ Daily price updates
70M
monthly visitors across Idealo's European platform
18M
monthly UK shoppers using price comparison sites
CPC
cost-per-click — only pay when shoppers click through to your site
Average
15-25% lower CPC than Google Shopping for comparable product categories
Features
Idealo Product Feed
📋
Idealo CSV format
Trajekt generates Idealo's required CSV with correct field names: EAN, product name, description, price, delivery costs, image link, and category.
💰
Delivery costs
Idealo displays total cost (price + delivery) prominently. Trajekt can include your shipping costs per product for more accurate Idealo comparison results.
🌍
UK & European markets
Idealo operates in UK, Germany, France, Austria, Italy, and Spain. Trajekt generates market-specific feeds with correct currencies from the same source data.
🔢
EAN/GTIN matching
Idealo matches products via EAN to show price comparisons across retailers. Correct EAN data from Trajekt ensures accurate product matching.
🏷️
Condition mapping
Idealo supports new, used, and refurbished products. Trajekt maps condition values correctly for each product in your catalogue.
🔄
Daily refresh
Idealo price comparison is only accurate with current data. Trajekt updates your Idealo feed daily from your live store pricing.
FAQ
Frequently asked questions
Idealo is Europe's largest price comparison and product discovery platform, founded in Germany and operating in 6 European markets: Germany, UK, France, Austria, Italy, and Spain. Idealo attracts 70 million monthly visitors comparing prices across millions of products. It operates on a CPC model — merchants pay per click to their product pages.
Idealo is exclusively a price comparison platform — shoppers come specifically to find the lowest price on a product they've already decided to buy. Google Shopping serves ads to shoppers who may be in research mode. Idealo buyers are typically further in the purchase funnel, making conversion rates higher for price-competitive products. CPCs on Idealo are typically lower than Google Shopping.
Idealo uses a CSV feed format with Idealo-specific field names. Required fields include: EAN/barcode, name, price, delivery cost, category, description, image URL, and product URL. The Idealo format is similar to Kelkoo's but not identical.
Idealo prominently displays total cost (price + delivery) in comparison results, so the delivery_costs field is important for accurate listings. If you offer free delivery, set this to 0. For paid delivery, enter the standard delivery cost. Accurate delivery costs help you appear correctly in "total price" comparisons.
Yes. Idealo.co.uk is a significant price comparison destination for UK shoppers. While Idealo's strongest market is Germany, it has a meaningful UK presence and is worth listing on for competitive product categories.
Register at idealo.co.uk/merchant. Idealo reviews merchant applications. Once approved, upload your product feed CSV and set CPC bids. Idealo provides a merchant portal for feed management and performance reporting.
Idealo's strongest categories are electronics, computers, cameras, appliances, and sporting goods — products where price comparison is common. Fashion and lifestyle products perform less well as brand preference often outweighs pure price on these items.
Idealo CPC rates are typically lower than Google Shopping. Electronics: 5-25p. Appliances: 10-30p. Sports: 8-20p. Start with Idealo's recommended rates and optimise based on your conversion data.
Idealo Direct Buy allows shoppers to complete purchases within the Idealo platform without visiting the merchant's website. Merchants using Direct Buy see higher conversion rates. Direct Buy requires additional integration beyond the standard product feed.
The underlying data is the same but the format, field names, and category structures differ between Kelkoo and Idealo. Trajekt can generate both formats from the same source data — connect your store once and output to both price comparison engines.
Idealo fetches merchant feeds daily and updates price comparisons accordingly. For products with frequent price changes, more frequent feed updates (via Idealo's API) keep your listings accurate. Outdated prices cause buyers to see a different price when they arrive at your website, harming conversion.