Reach 18-34 year olds with personalised Dynamic Product Ads
Snapchat reaches 21 million UK users, with 75% aged 13-34. Snapchat Dynamic Product Ads use your product catalogue to automatically serve personalised ads to shoppers who've shown interest in your products. Trajekt generates the correct catalogue feed format.
✓ 21M UK Snapchat users✓ 75% aged 13-34✓ Dynamic retargeting ready✓ Same format as Meta catalogue
21M
UK monthly active Snapchat users
75%
of UK Snapchat users are aged 13-34
5×
more likely to purchase from brands they discover on Snapchat vs other platforms
Ar Try-On
Snapchat AR shopping features available for fashion and beauty brands
Features
Snapchat Product Feed
👻
Catalogue feed format
Snapchat uses a product catalogue format similar to Meta's — CSV or XML with standard fields. Trajekt maps your products to the correct format automatically.
🎯
Dynamic retargeting
Snapchat Pixel events (VIEW_CONTENT, ADD_CART, PURCHASE) with product IDs enable Dynamic Product Ads retargeting. Trajekt's feed includes correct product_id values.
🛍️
Collection Ads
Snapchat Collection Ads show a hero creative with product tiles from your catalogue. Trajekt ensures your feed has high-quality images for Collection Ad creative.
📱
Vertical creative
Snapchat is full-screen vertical (9:16). Trajekt selects the most appropriate image from your product image arrays for Snapchat's vertical canvas.
🏷️
Custom audiences
Product catalogue segments can be used to create custom audience targeting in Snapchat Ads Manager — target viewers of specific product categories.
🔄
Daily refresh
Snapchat catalogue updated daily from your live store — keeping pricing, availability, and new products current in your Dynamic Ads.
FAQ
Frequently asked questions
Snapchat Dynamic Product Ads (DPA) automatically generate personalised ads using your product catalogue. When a Snapchat user has interacted with products on your website (tracked via Snap Pixel), Snapchat automatically serves them ads featuring those specific products. Dynamic Product Ads are highly relevant and typically outperform static ads for ecommerce.
Snapchat accepts product catalogues in CSV or XML format — similar to Meta's catalogue spec. Required fields include id, title, description, availability, condition, price, link, and image_link. The format is close enough to Meta's that a well-structured Meta catalogue often works for Snapchat with minor adjustments.
Required fields: id, title, description, availability, condition, price (with currency code), link, and image_link. Additional recommended fields include brand, google_product_category, sale_price, item_group_id, color, and size. GTINs improve matching quality.
Snapchat reaches 21 million UK users monthly. The demographic is heavily skewed young: 75% aged 13-34. This makes Snapchat particularly valuable for fashion, beauty, entertainment, food, and lifestyle brands targeting younger UK consumers.
Snapchat Collection Ads combine a full-screen hero creative (image or video) with a row of 4 tappable product tiles from your catalogue below it. Users can tap a product tile to view details without leaving Snapchat. Collection Ads are one of the highest-converting formats for ecommerce on Snapchat.
The Snap Pixel is a JavaScript tag placed on your website. It tracks events including VIEW_CONTENT (product page views), ADD_CART (add to cart), and PURCHASE (completed orders). Each event should include the product item_id matching your catalogue. This data enables Snapchat to serve Dynamic Product Ads to users who viewed specific products.
Daily updates are recommended. Snapchat processes catalogue updates each day. Keeping availability and pricing current prevents Dynamic Ads from serving out-of-stock products. Trajekt generates and updates your Snapchat catalogue daily.
Yes. Snapchat offers AR Try-On experiences for fashion (glasses, clothing) and beauty (makeup) brands. These use 3D product models from your catalogue rather than standard flat images. AR shopping is available to brands with Snapchat Lens Studio access.
For brands targeting 18-34 UK consumers, yes. Snapchat's user base is highly engaged and receptive to discovery advertising. CPMs are typically lower than Instagram for the same young demographic. Fashion, beauty, food, and lifestyle brands see strong results. Less suitable for B2B or older demographic products.
Snapchat is a full-screen vertical (9:16) platform. For Dynamic Product Ads, standard square (1:1) product images work but vertical images fill the screen better. For Collection Ads and Story Ads, 9:16 (1080x1920px) creative is optimal. High-quality, clean product images without text overlays perform best.
In Snapchat Ads Manager: go to Catalogs > Create Catalog. Add your products via file upload (CSV/XML) or a scheduled fetch URL. Connect your Snap Pixel for Dynamic Ad retargeting. Trajekt provides a stable feed URL for Snapchat to fetch on a daily schedule.
Trajekt generates your Snapchat product catalogue from your Shopify or WooCommerce store — correctly formatted for Dynamic Product Ads and Collection Ads.