What format does Amazon UK use for product feeds?

Amazon accepts product data via Seller Central flat file uploads (tab-delimited text) or via the Selling Partner API. The exact format varies by product category — each Amazon category has its own template with specific required attributes.

Can Trajekt send my products to Amazon UK?

Yes. Trajekt generates Amazon UK product feed files compatible with Seller Central bulk upload. This covers the core product listing attributes — ASIN (if known), title, description, bullet points, price, and category-specific attributes.

Does Trajekt handle Amazon variations?

Yes. Trajekt correctly structures parent-child variation relationships in Amazon feeds, grouping size and colour variants under a parent ASIN with the correct variation theme and relationship type fields Amazon requires.

📦 Amazon

Your products on Amazon — with correct taxonomy and fields

Amazon's product listing requirements are among the most complex in ecommerce. Category-specific flat files, mandatory bullet points, ASIN matching, and inventory synchronisation. Trajekt connects your Shopify or WooCommerce store to Amazon Seller Central.

Start free → See FAQ

✓ Amazon UK & EU supported✓ Flat-file format generation✓ Category taxonomy included✓ Inventory sync daily

Amazon Product Feed

📋

Flat-file formats

Amazon uses category-specific flat files with different required fields per category. Trajekt maps your product data to the correct Amazon flat-file format for your product category.

🔍

ASIN matching

Trajekt helps match your products to existing Amazon ASINs via GTIN (EAN/barcode), reducing the risk of creating duplicate listings.

📝

Bullet points

Amazon requires product feature bullet points (bullet_point1 through bullet_point5). Trajekt can extract key features from your descriptions and format them as Amazon bullet points.

🏷️

Brand registry

For brand-registered sellers, Trajekt correctly populates brand_name, manufacturer, and bullet point fields required for A+ content eligibility.

📦

Inventory sync

Trajekt syncs your stock levels to Amazon Seller Central daily — preventing overselling and keeping your Amazon listings accurate with your live inventory.

🌍

Multi-marketplace

Generate feeds for Amazon.co.uk, Amazon.de, Amazon.fr, and other European marketplaces from the same product source.

Amazon UK feed format reference

Format: Tab-delimited flat file (category-specific template). Key fields Trajekt generates from your Shopify or WooCommerce product data.

Field	Example value	Notes
item_sku	BARB-BEAU-NAV-XL	Your internal SKU
item_name	Barbour Beaufort Jacket Navy XL	Product title
external_product_id	5055329871234	EAN-13 barcode
external_product_id_type	EAN	Identifier type
item_description	Heavyweight waxed cotton jacket.	Plain text
main_image_url	https://cdn.example.com/barbour-beaufort.jpg	White background required
standard_price	279.00	VAT-inclusive, numeric only
quantity	15	Available stock quantity
browse_node_id	1731262031	Amazon category node ID

Frequently asked questions

Amazon uses flat-file CSV templates that are category-specific. You download the template for your product category from Seller Central, populate it with your product data, and upload it. Amazon processes the file, matches products to existing ASINs where possible, and creates new listings for new products. The process is more complex than Google Shopping or Meta.

An Amazon flat file is a category-specific CSV template from Amazon Seller Central. Each product category (Clothing, Electronics, Home & Garden etc.) has its own template with different required and optional fields. Common fields across all categories include item_sku, brand_name, item_name, product_description, bullet_point1-5, feed_product_type, and recommended_browse_nodes.

Include your product GTIN (EAN barcode) in your Amazon feed. Amazon matches products to existing ASINs by GTIN. If an ASIN already exists for your product, Amazon links your listing to that ASIN rather than creating a duplicate. Brand-registered sellers can also suppress unauthorised listings via Brand Registry.

Amazon product bullet points (bullet_point1 through bullet_point5) are short, scannable product features shown below the product title. They are critical for conversion and a key factor in Amazon's search algorithm. Each bullet should cover a key product feature or benefit. Trajekt can extract key features from your product descriptions and format them as Amazon bullet points.

Yes. Trajekt pulls inventory from your Shopify store and generates inventory update files for Amazon Seller Central. Daily sync prevents overselling. When a product sells out on Shopify, Trajekt updates the Amazon quantity to 0 automatically.

Amazon MWS (now replaced by SP-API) is Amazon's API for programmatic Seller Central access. Trajekt uses Amazon SP-API to submit product feeds, update inventory, and retrieve listing status programmatically — removing the need for manual flat-file uploads via Seller Central interface.

No. Amazon uses its own flat-file CSV format, completely different from Google Shopping XML. You cannot submit a Google Shopping feed to Amazon. Each Amazon product category requires a different template.

Amazon uses "browse nodes" for product categorisation — numeric IDs from Amazon's category tree. recommended_browse_nodes in your flat file determines where your product appears in Amazon's browse hierarchy. Choosing the most specific appropriate node improves product discoverability. Trajekt includes Amazon browse node mapping for common UK product categories.

Key Amazon policies: products must be brand new unless listing as used/collectible; prices must match your listed price; prohibited products list is extensive (check your category); images must meet Amazon's requirements (white background, product fills 85%+ of frame, minimum 1000px); titles have character limits (typically 200 characters).

Amazon typically processes product feeds within 15-30 minutes for inventory updates and 1-24 hours for new product listings or substantial product updates. New ASINs may take longer to appear in search results as Amazon crawls and indexes the listing page.

Yes. Many UK merchants sell across both channels. Trajekt can generate your Amazon feed and your Google Shopping/Meta feeds from the same Shopify or WooCommerce source, keeping all channels in sync.