Awin connects 225,000+ publishers with thousands of UK merchants. For most UK ecommerce businesses, affiliate marketing via Awin is the highest-ROAS channel in the mix — once set up correctly. The product feed is the foundation of your programme.

Awin CSV field names you actually need

Awin uses specific field names that differ from Google Shopping:

  • aw_product_id — unique product identifier (not 'id' or 'product_id')
  • product_name — product title
  • merchant_image_url — primary product image URL
  • aw_deep_link — product URL (Awin adds tracking parameters)
  • search_price — current selling price (numeric, no currency symbol)
  • display_price — formatted price shown to shoppers (e.g. "£29.99")
  • in_stock — 1 for in stock, 0 for out of stock
  • brand_name — brand/manufacturer
  • ean — EAN barcode for price comparison matching
  • colour — product colour (note: UK spelling required)

Who uses your Awin feed and how

Price comparison publishers use your search_price, ean, and aw_deep_link to list your products against competitors. Accurate EAN matching is essential.

Cashback sites (TopCashback, Quidco) use your product_name, merchant_image_url, and search_price in their own listings. Image quality and accurate pricing directly affects how your products are presented.

Content publishers pull product data via Awin's datafeeds API to populate affiliate links in their content automatically.

Update frequency on Awin

Daily updates are the minimum. Awin publishers who use your feed for price comparison listings show your products 24/7. If your feed price is £10 higher than actual (because you ran a flash sale the feed didn't capture), visitors from comparison sites see a different price — creating complaints and Awin policy issues.

Common Awin feed problems

  • Using Google field names: image_link instead of merchant_image_url, id instead of aw_product_id. Awin won't import if field names don't match their spec.
  • Missing EAN: Without EANs, your products don't appear in comparison publisher listings.
  • Missing in_stock: 0: Publishers continue promoting out-of-stock products if not updated.

Awin feed generated automatically from Shopify or WooCommerce

Trajekt maps your product data to Awin's specific field names, formats prices correctly, and updates daily. No manual CSV maintenance required.

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