🚗 Vehicle Ads for used cars

Used car dealer feed for Google & Meta Vehicle Ads

Get your whole forecourt into Google and Meta Vehicle Ads automatically. Trajekt builds the feed, handles UK VIN and mileage conventions, and drops sold cars — so you advertise what's actually in stock.

Start free Automotive overview

✓ Google + Meta from one feed✓ UK-built✓ Sold stock auto-removed

A used car listing in your feed

Make/modelRead from your stock Price£ — live, GBP PhotosAll images mapped AvailabilityIn stock

✓ Generated for Google & Meta, refreshed automatically

An alternative to rising portal costs

The dominant car portals keep raising subscription costs, and every listing sits next to a dozen competitors. Google and Meta Vehicle Ads let you advertise your forecourt directly in vehicle search results and social feeds, paying per click with a budget you set. Trajekt is the feed engine that makes it practical — without a developer.

How it works

1

Connect your stock
Link your website platform, or point Trajekt at a CSV, XML or Google Sheet stock export. It reads every unit and photo.

2

We map the used car fields
Trajekt maps your data to Google and Meta's vehicle requirements, including the leisure-specific attributes generic tools miss.

3

Publish to Google & Meta
Get a Google Vehicle Ads feed and a Meta Automotive Inventory Ads feed from the same stock — submitted once.

4

It stays current
New arrivals appear and sold units drop off on every refresh, so you never pay to advertise stock that's gone.

See the full walkthrough →

Every used-car field, mapped correctly

Complete, correctly-mapped data is what keeps your listings approved and competitive. Trajekt handles the fields that matter for used cars:

● Make, model & derivative● Registration & year● Mileage (miles, not km)● Price & finance-from● Fuel & transmission● Body style & colour● Doors● MOT / condition● Multiple photos● VIN (with UK GDPR exemption)● store_code / branch● Location

Why Trajekt

UK-built, with the details UK dealers need

Trajekt handles the things a US-built tool gets wrong: mileage in miles not kilometres, UK VIN conventions and the GDPR VIN exemption, correct store_code mapping for multi-branch dealers, and GBP pricing. It's built for UK forecourts.

Also advertise:🚉 Caravans 🚐 Motorhomes 🚚 Campervans

One feed, both channels

🛋

Google Vehicle Ads

Show in Google's vehicle results with photos, price and location. Vehicle XML with correct UK handling. Learn more →

📘

Meta Vehicle Ads

Reach buyers on Facebook & Instagram with Automotive Inventory Ads from the same stock. Learn more →

Used cars Vehicle Ads — FAQs

Google's vehicle programme has a UK GDPR VIN exemption, and Trajekt handles it correctly so you stay compliant while still meeting Google's requirements. You don't have to publish VINs you shouldn't.

Trajekt reads your live stock on every refresh. When a car is sold or removed at source, it drops out of the feed on the next run — so your ad spend never goes on cars you no longer have.

If your DMS or website can produce a stock export (CSV or XML) or you keep stock in a Google Sheet, Trajekt can read it. Many independents connect this way in minutes.

Yes. Trajekt generates Google Vehicle Ads XML and Meta Automotive Inventory Ads from the same stock, so your channels never drift out of sync.