Serve the right vehicle to the right buyer on Facebook & Instagram

Meta Automotive Inventory Ads use a CSV format uploaded to a Meta Commerce Manager catalogue. The catalogue type must be set to 'vehicles' — not the standard 'products' type. Meta also supports TSV, RSS XML, ATOM XML, and Google Sheets for scheduled feeds. All files must be UTF-8 encoded. Trajekt generates the correct CSV format with the right column headers and field values automatically.

Meta's standard shopping catalogue uses fields like title, description, image_link, and link — similar to Google Shopping. The Automotive Inventory Ads catalogue uses entirely different vehicle-specific fields: vehicle_id, make, model, year, mileage.value, mileage.unit, body_style, state_of_vehicle. The catalogue type must be 'vehicles' not 'products' in Commerce Manager, and the two formats are incompatible.

Yes — this is one of the most powerful features of Meta Automotive Inventory Ads. By implementing the Meta Pixel with vehicle events (ViewContent with vehicle_id data), you can retarget website visitors who viewed specific vehicles. Meta matches the vehicle_id from your catalogue to the Pixel events and automatically serves ads for the exact vehicles they viewed — highly relevant and high-converting.

Meta recommends daily updates as a minimum, with more frequent updates for dealers with fast-moving inventory. You can provide a hosted feed URL that Meta fetches automatically on a schedule — daily, every 12 hours, or hourly. Trajekt supports scheduled feeds that automatically regenerate your Meta Vehicle Ads CSV on any schedule you choose and provides a stable URL for Commerce Manager to fetch from.

Meta requires at least one vehicle image (image[0].url). You can include additional images as image[1].url, image[2].url etc. Images should be high quality showing the actual vehicle being advertised. For carousel and collection ads, include multiple exterior angles and interior shots. Meta recommends minimum 1080×1080px for square format. Trajekt includes up to 3 images per vehicle automatically.

The mileage.unit field specifies the unit of measurement for the vehicle's odometer reading. Accepted values are MI (miles) or KM (kilometres). For UK dealers, always use MI. The mileage.value should be a numeric value only — for example: mileage.value of 45000, mileage.unit of MI. Trajekt automatically sets mileage.unit to MI for all UK feeds.

Yes. The state_of_vehicle field accepts both 'New' and 'Used'. New vehicle dealers can use Meta Automotive Inventory Ads to showcase their latest models. For new vehicles, set mileage.value to 0 and mileage.unit to MI. The condition field is typically set to EXCELLENT for new vehicles. Trajekt handles both new and used inventory in the same feed.

The dealer_id identifies the specific dealership location in your Meta vehicle catalogue. If you operate multiple dealerships, each location has its own dealer_id. The dealer_name and address fields provide the dealership details used in ad copy via template tags like {{dealer_name}}. These fields are optional but strongly recommended for dealer group operations.

Yes. Trajekt can generate both Google Vehicle Ads XML and Meta Automotive Inventory Ads CSV from the same vehicle inventory source. Connect your inventory feed once and Trajekt outputs the correctly formatted file for each platform — with the right field names, column orders, and delivery methods for Google and Meta respectively.

The setup process: 1) Create a Meta Business Account if you don't have one, 2) Set up a Catalogue in Commerce Manager with type 'Vehicles', 3) Add your vehicle feed CSV (upload directly or provide a scheduled feed URL), 4) Implement Meta Pixel with ViewContent events on vehicle pages, 5) Create an Automotive Inventory Ads campaign in Ads Manager targeting your vehicle catalogue. Trajekt handles step 3 — generating and hosting your correctly formatted CSV.