Do I need a website to advertise from Navigator?

No. Trajekt connects to your Navigator stock list directly, so your ad feeds are built straight from your DMS rather than being scraped back off a website. That removes the website and any middleman as points of failure. You can still add your vehicle landing-page URLs where a platform requires them.

🚚 Navigator (DMS) feeds

Your Navigator stock — straight to Google & Meta, no middleman

Trajekt reads your live vehicle stock list directly from Navigator (DMS) and turns it into Google Vehicle Ads, Meta and other feeds — with no website, portal or middleman in between. Your stock changes; your ads follow within hours.

Start free → See how it works

Direct from Navigator No website needed Sold stock auto-removed Twice-daily updates

🛡️ One source, fewer things to break

The usual path is Navigator → your website → a feed plugin → Google. Every hop is a place data goes stale or breaks. Trajekt reads Navigator directly, so what's in your DMS is what's in your ads — and sold vehicles stop showing without anyone touching a spreadsheet.

From Navigator to live ads — in four steps

Trajekt reads your Navigator vehicle stock list report and converts it to the exact format each platform needs. No export, no re-keying, no website in the loop.

Step 1

Point us at Navigator

Paste your Navigator vehicle stock list report URL. Trajekt fetches your live stock directly — make, model, year, price, mileage, colour and status.

Step 2

We read your real stock

Every vehicle is mapped to a clean, standard shape. Sold stock is flagged out of stock; part-exchange and reserved vehicles are handled separately.

Step 3

Rules & formatting applied

Titles, categories and prices are formatted to spec, your own rules run, and margin data (retail vs cost) is available for bidding — all automatically.

Step 4

Delivered to every channel

Google Vehicle Ads XML, Meta and any other Trajekt channel — generated and refreshed on a schedule, up to twice daily.

A direct link beats the usual chain

Most dealers advertise off data that has travelled Navigator → website → middleman → Google. Cutting straight from Navigator to the platform is fresher, simpler and far less likely to break.

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Fewer points of failure

No website scrape or third-party middleman sitting between your DMS and your ads. One connection, read directly from Navigator.

✅

Sold stock removed automatically

Trajekt reads each vehicle's Navigator status. Sold vehicles are set out of stock and stop being advertised — no wasted spend on clicks you can't fulfil.

💰

Margin-aware bidding

Navigator carries both retail and cost. Trajekt keeps that available so you can bid harder on higher-margin stock with custom labels.

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Built for UK dealers

Mileage in miles, prices in GBP, and VIN treated as optional (UK PII) — using your Navigator stock number as the identifier.

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One source, every channel

The same Navigator connection feeds Google Vehicle Ads, Meta and more. Add a channel without re-keying a single vehicle.

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Caravans, motorhomes & cars

Tourers, motorhomes, campervans, vans and cars are all supported — Trajekt maps Navigator categories to the right vehicle type.

How Navigator fields become your feed

Trajekt maps your Navigator stock list straight to the standard vehicle-ad fields. Everything below is automatic — and your own rules can adjust any of it.

Navigator field	Becomes	Notes
stock	id	Your unique stock number — stable identifier for each vehicle (VIN stays optional in the UK).
make / model / year / type	title	Built into a clean title, e.g. “Used Bailey Unicorn 2024”.
specification	description	Carried through as the vehicle description.
retail	price	In GBP. £0 / unpriced stock ships no price so it isn’t advertised at the wrong figure.
status	availability	Sold → out of stock; part-exchange / reserved → preorder; otherwise in stock.
mileage	mileage	Formatted in miles for the UK.
colour	colour	Mapped to exterior colour.
category	body_style / type	Motorhome, tourer, campervan, car, van… used for product type and body style.
chassis	vin	Optional — UK dealers usually leave VIN out (it’s PII). Available if you want it.
siv (cost)	kept for rules	Never advertised. Kept alongside retail so you can bid by margin.

Navigator feed questions

Navigator is a dealer management system used by UK vehicle and leisure-vehicle dealers. It exports a vehicle stock list report as XML. Trajekt reads that report directly and converts your live stock into the formats Google Vehicle Ads, Meta and other platforms require.

No. Trajekt connects to your Navigator stock list directly, so your ad feeds are built straight from your DMS rather than scraped back off a website. That removes the website and any middleman as points of failure. You can still add your vehicle landing-page URLs where a platform requires them.

Yes. Trajekt reads each vehicle’s status from Navigator. Vehicles marked sold are set to out of stock so they stop being advertised, and part-exchange or reserved stock that isn’t ready is handled separately — so you don’t pay for clicks on vehicles you can’t sell.

Google Vehicle Ads, Meta (Automotive Inventory Ads / catalogue), and any other channel Trajekt supports. One Navigator connection powers every channel — you don’t re-key your stock for each platform.

A Navigator stock list is inventory data — make, model, price, mileage, status — and typically doesn’t include photos. Trajekt maps everything else automatically; you pair your images by matching your image source or landing-page URLs to each vehicle’s stock number.

Trajekt re-reads your Navigator report on a schedule — up to twice daily — so new arrivals appear and sold stock drops out within hours rather than days.