UK dealer management systems for Google & Meta Vehicle Ads (2026)

Your dealer management system runs the business — stock, sales, service, finance, DVLA. But the vehicles sitting in it are also your best advertising inventory. The question every dealer eventually asks is the same: how do I get my stock out of my DMS and onto Google Vehicle Ads and Meta, without re-keying everything by hand?

The answer is always a feed — a clean, current file of your vehicles in the exact shape Google and Meta require. Below are the 20 dealer management systems most used by UK dealers, grouped by the kind of dealership they serve, with a note on what advertising your stock from each one really involves. Whatever you run, the destination is the same: Google Vehicle Ads and Meta Automotive Inventory Ads.

Enterprise & franchised dealer systems

Keyloop

Keyloop is the market-dominant enterprise DMS in the UK, powering many of the largest franchised groups through its Drive and Autoline platforms. For a group that size the advertising challenge is scale and accuracy — every vehicle mapped to Google’s spec, priced in sync, and tagged to the right branch via store_code. That mapping is the layer Trajekt handles.

Reynolds POWER

POWER, from Reynolds and Reynolds, is a unified franchised-dealer workflow system endorsed across Ford, VW Group and Stellantis networks. However you run POWER day to day, the stock it holds is what you’d put on Google Vehicle Ads and Meta — the job is turning that stock into a clean, current feed for each platform.

Incadea

Incadea is a global, Microsoft Dynamics 365-based dealer platform brought to the UK under the Cox Automotive umbrella. Dynamics holds rich vehicle data; getting it onto Google and Meta means shaping it to their vehicle-ad specs and keeping it fresh as stock moves.

Titan DMS

Titan is a cloud-native DMS known for 170+ standard reports, open APIs and Power BI dashboards. Open data is the easy part — the advertising piece is converting that inventory into the Google Vehicle Ads XML and Meta feed the platforms fetch. Talk to us about your Titan setup.

Tekion ARC

Tekion’s Automotive Retail Cloud is a modern SaaS DMS bringing machine learning to enterprise groups. A modern cloud DMS gives you clean structured stock; the last mile is a compliant, always-current vehicle feed for Google and Meta.

Autologica Sky

Autologica Sky is a cloud-native DMS built to centralise cross-departmental tasks across complex, multi-location dealer networks. Multi-site groups live and die by store_code accuracy in their vehicle ads — mapping each unit to the right branch is exactly the kind of thing a feed layer takes care of.

autoX (IntelliSoft)

autoX is an enterprise DMS built natively on SAP S/4HANA for combined vehicle and industrial-equipment operations. Whatever the back-end, advertising the vehicle side on Google and Meta comes down to a correctly-mapped, current feed.

Built for multi-site groups and heavy-volume operators with strict manufacturer (OEM) data integrations.

Mid-market & comprehensive independent systems

ClickDMS

ClickDMS, from Click Dealer, is a used-car system built around lead tracking and tight integration with UK lenders like Close Brothers and Evolution Funding. Those leads have to come from somewhere — Google Vehicle Ads and Meta are two of the strongest sources, and both need your stock in their feed format first.

DragonDMS

DragonDMS, from Dragon2000, automates DVLA sale notifications alongside parts logistics and video health checks for independent and franchised dealers. If you run Dragon, the stock you’re selling is what belongs in your Google and Meta vehicle ads — the step in between is a clean, sold-stock-aware feed.

Navigator

Navigator is a modular cloud DMS serving 300+ UK dealers across the traditional independent and leisure/motorhome sectors. We’ve written specifically about turning a Navigator stock list into Google Vehicle Ads and Meta feeds — read straight from Navigator, no website in between.

Gemini Evolution

Evolution, by Gemini Systems, offers localised franchise management with deep accounting connections. Franchise groups need their vehicle ads accurate per site; that starts with mapping stock to each platform’s spec.

MotorDesk

MotorDesk is a high-utility platform automating electronic signing, Stripe point-of-sale and multi-channel marketing feeds. If you’re already pushing marketing feeds, adding properly-formatted Google Vehicle Ads and Meta feeds is the natural next channel.

MyDealershipView

MyDealershipView is a process-driven workflow system unifying stock checking, image editing and trade auditing. Good images and clean stock are half the battle for vehicle ads — the other half is the feed that carries them to Google and Meta.

DealerKit

DealerKit balances a clean, unbloated system with bespoke dealer websites. However your DealerKit site is built, your live stock is what you’d advertise — and a direct feed keeps Google and Meta in step with it.

For scaling used-car groups, car supermarkets and mid-sized franchises needing deep finance, CRM and workshop integration.

Digital-first & light independent platforms

Vehiso

Vehiso is built for agile independent retailers, with tiered pricing from £0 and no long contracts. Small, fast-moving stock turns need vehicle ads that update just as fast — which means a feed that refreshes and drops sold units automatically.

Autopromotor

Autopromotor, by SpidersNet, is an award-winning platform with 24/7 service/MOT booking and social-campaign automation. Add Google Vehicle Ads and Meta to the mix and your live stock reaches searchers and browsers, not just your existing audience.

Car Dealer 5

Car Dealer 5 is a cost-conscious platform pairing responsive websites with rapid stock uploads and instant dealer updates. Fast uploads are great; pairing them with a fast-refreshing Google and Meta vehicle feed is how that stock gets seen.

DealerCenter

DealerCenter focuses on inventory routing and web integration for quick customer matching. Routing stock to your site is step one; routing it to Google Vehicle Ads and Meta is where the demand is.

AutoManager

AutoManager is a streamlined platform built to optimise rapid stock-turn publishing across aggregators. Aggregators are one channel — Google Vehicle Ads and Meta are the ones with search and social intent, and both want a proper vehicle feed.

Goxee Dealer

Goxee Dealer is a visual catalogue tool optimising imagery distribution to trade marketplaces. Strong imagery is a real advantage in vehicle ads — the feed just needs to carry those photos to Google and Meta in the right shape.

Whatever DMS you run — getting to Google & Meta Vehicle Ads

The path is the same regardless of which system holds your stock. Your DMS (or the website it feeds) can produce an export of your vehicles. That export becomes the raw material for two very different feeds — Google’s Vehicle Ads XML and Meta’s Automotive Inventory Ads catalogue — each with its own required fields, its own UK conventions (miles, GBP inc-VAT, VIN optional under GDPR, store_code for Google), and its own need to stay current so sold stock drops out.

That in-between layer is what Trajekt specialises in. Whatever system you run — and however your feed comes out, bespoke included — we read your vehicle stock — from a website feed, a DMS export, or a system like Navigator — and builds and maintains the Google and Meta feeds from it, with the UK details handled and sold stock removed automatically. One connection, kept in step with your forecourt, feeding every channel.

If you’re on one of the systems above, turning your stock into Google Vehicle Ads and Meta feeds is exactly what we do — standard export or bespoke feed. Start free, or see your system on the DMS feeds hub.

New to vehicle ads? Start with the complete UK Google Vehicle Ads guide, or see how Google and Meta compare in Meta vs Google vehicle ads.