POWER, from Reynolds and Reynolds, is the unified workflow system behind many Ford, VW Group and Stellantis franchised networks. Turning that stock into Google Vehicle Ads and Meta feeds is exactly what Trajekt specialises in — with OEM-grade data mapped cleanly to each platform.
Why Reynolds POWER dealers
Multi-brand franchised groups need their stock advertised accurately per marque and per site. We turn your POWER inventory into Google and Meta vehicle feeds that stay in step with the forecourt.
Every vehicle mapped to the right Google Business Profile location across a multi-site group.
Availability driven by status, so sold vehicles drop out and you stop paying for dead clicks.
Retail vs cost kept per vehicle so you can push budget at the profitable stock with custom labels.
Miles, GBP inc-VAT and VIN optional (personal data under UK GDPR) — your stock number is the identifier.
Google Vehicle Ads and Meta from the same connection — add a channel without re-keying.
Standard export or an unusual, custom feed — we handle it. Nothing about your data is a blocker.
How it works
We read your Reynolds POWER inventory — via a standard export, a website feed, or a bespoke feed. However it comes out, we take it from there.
Into the Google Vehicle Ads and Meta shapes: titles, GBP inc-VAT pricing, mileage in miles, VIN optional, store_code, sold stock flagged out.
Your rules run, and margin data is available for bidding on the stock that actually makes you money.
Google Merchant Center and Meta, refreshed on a schedule so prices stay accurate and sold vehicles drop out.