Set up a Microsoft/Bing Shopping feed

Microsoft Shopping reaches Bing and the Microsoft Audience Network — often cheaper clicks and an older, higher-intent audience. The feed format is close to Google's.

Generate the feed

Create a feed with Microsoft as the destination. Because Microsoft's spec closely mirrors Google's, if you already run Google Shopping you're most of the way there.

Add it in Microsoft Merchant Center

In the Microsoft Advertising interface, open Merchant Center, create a store, verify and claim your domain, then add your Trajekt feed URL as a catalogue feed with a schedule.

Tip

Microsoft lets you import Google Shopping campaigns, but the feed should still come from Trajekt so your data stays consistent and under your control across both channels.