🧩 Rules & optimisation
Different rules for different channels
The same product can be presented differently on each channel. Trajekt lets every feed have its own rules, so your Google titles and your TikTok titles can follow completely different formulas — from one source.
One catalogue, many feeds
Your store connects once. Each feed you create draws from that source but keeps its own rule set, so changes to a Google feed never touch your Meta or ChatGPT feed.
Where per-channel rules help
- Titles — keyword-rich for Google, short and punchy for TikTok, natural and descriptive for ChatGPT.
- Filters — advertise a narrower range on an expensive channel.
- Categories & labels — each channel's taxonomy and your bidding structure differ.
- Descriptions — lean on AI enrichment more heavily for AI channels.
Reusing work
When a rule works well, you can reuse it as a starting point on another feed rather than rebuilding it — then tweak for that channel's quirks.
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